Products who insult other products Products who insult other products, in my opinion the benefit consumers, as consumers become aware of the weaknesses of each product quip, so in terms of consumer products that mutual insult and make consumers better knowing the advantages and disadvantages of such products. In Indonesia, a lot of the products that each quip, it makes the company must sign / keep the artist in advertising a product in because of when the contract runs out with the product will result in a contract artist with opponents such products. That resulted in a superior product and the company previous would decrease.